01 - Blend softened cream cheese, powdered sugar, and vanilla extract together in a mixing bowl until smooth and creamy.
02 - Use a rolling pin to flatten each slice of bread evenly.
03 - Spread a thin line of the cream cheese mixture along one edge of each flattened bread slice and roll up tightly.
04 - Whisk eggs, milk, and vanilla extract together in a shallow dish until thoroughly combined.
05 - Combine granulated sugar and ground cinnamon in a separate small bowl.
06 - Dip each roll up into the egg mixture, ensuring all sides are coated evenly.
07 - Heat unsalted butter in a large nonstick skillet over medium heat. Fry roll ups in batches until golden brown on all sides, approximately 2 to 3 minutes per side.
08 - While still warm, brush or roll the cooked roll ups in the cinnamon-sugar mixture to coat thoroughly.
09 - Serve warm with optional maple syrup or a dusting of powdered sugar.